Owenell advises and inspires companies to scale without losing their soul.

We design operational and cultural strategies that bridge the gap between individual purpose and organizational purpose. This results in engaged, empowered employees working towards the company vision with intrinsically-driven passion.

Fundamentally speaking, we connect business back to profound human purpose in order to drive long-term, holistic success.


This is about discovering our shared humanity through the lens of business and business operations. 


r e d e f i n e

business as usual


conscious business

  1. conscious business means finding your passion + expressing your essential values through your work.
  2. conscious business produces sustainable, exceptional performance through the solidarity of its community + the dignity of each member.
  3. a conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders.

the goal

is to
update + clarify
why your company exists so that
people engage,
internally + externally.

the result

authenticity + impact.

the purpose economy


Personal Purpose + Environmental Purpose + Societal Purpose = The Purpose Economy.

Purpose has now become a business imperative that will eventually affect every company: how it strategizes, how it is perceived, how it recruits and retains talent, and how it moves through the world. Could purpose be the new currency?

At its foundation, the Purpose Economy creates purpose for people. It serves the critical need for people to develop themselves, be part of a community, and affect something greater than themselves. It may sound utopian, but there is evidence in almost every industry and throughout our culture that this shift is already underway. The Information Economy, which has driven innovation and economic growth for approximately the past fifty years, is only the most recent evolutionary leap in the history of the global economy. We are now in the process of making the next big leap.


The most exciting breakthroughs of the twenty-first century will not occur because of technology, but because of an expanding concept of what it means to be human.

John Naisbitt